What makes experiment valid




















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Their study would be relatively low in external validity, however, if they studied a sample of undergraduate students in a laboratory at a selective university who merely judged the appeal of various colors presented on a computer screen; however, this study would have high psychological realism where the same mental process is used in both the laboratory and in the real world. We should be careful, however, not to draw the blanket conclusion that experiments are low in external validity. One reason is that experiments need not seem artificial.

Or consider field experiments that are conducted entirely outside the laboratory. In one such experiment, Robert Cialdini and his colleagues studied whether hotel guests choose to reuse their towels for a second day as opposed to having them washed as a way of conserving water and energy Cialdini, [5]. These researchers manipulated the message on a card left in a large sample of hotel rooms. One version of the message emphasized showing respect for the environment, another emphasized that the hotel would donate a portion of their savings to an environmental cause, and a third emphasized that most hotel guests choose to reuse their towels.

The result was that guests who received the message that most hotel guests choose to reuse their towels, reused their own towels substantially more often than guests receiving either of the other two messages. Given the way they conducted their study, it seems very likely that their result would hold true for other guests in other hotels. A second reason not to draw the blanket conclusion that experiments are low in external validity is that they are often conducted to learn about psychological processes that are likely to operate in a variety of people and situations.

Let us return to the experiment by Fredrickson and colleagues. They found that the women in their study, but not the men, performed worse on the math test when they were wearing swimsuits.

They argued, furthermore, that this process of self-objectification and its effect on attention is likely to operate in a variety of women and situations—even if none of them ever finds herself taking a math test in her swimsuit. This conversion from research question to experiment design is called operationalization see Chapter 4 for more information about the operational definition.

Consider if there were only two conditions: one student involved in the discussion or two. Even though we may see a decrease in helping by adding another person, it may not be a clear demonstration of diffusion of responsibility, just merely the presence of others. The construct validity would be lower. However, had there been five conditions, perhaps we would see the decrease continue with more people in the discussion or perhaps it would plateau after a certain number of people.

In that situation, we may not necessarily be learning more about diffusion of responsibility or it may become a different phenomenon. To address this, you must only change X, and see what happens to Y. If you allow other changes at the same time, then you cannot make a valid conclusion about how X affected Y, since Y may have been affected by the other changes as well.

The correct way to describe this is in terms of the independent, dependent, and control variables. The independent variable in an experiment is the one you set X.

The dependent variable is the one you measure Y, because it depends on X. All other variables are called control variables, and they must be kept constant to prevent them from affecting the dependent variable.

This forms part of the experimental method. The method including the analysis may contain some assumptions that need to be satisfied, e. The experimental method must ensure that all the assumptions are satisfied, otherwise, you will end up using a method or analysis that is inappropriate, and the result will be invalid.

You may be able to identify invalid measurements and discard them from the analysis. If your experiment is invalid, then the result is meaningless because either the equipment, method or analysis were not appropriate for addressing the aim. Reliability is about how close repeated measurements are to each other. Together, they are at the core of what is accepted as scientific proof, by scientist and philosopher alike.

By following a few basic principles, any experimental design will stand up to rigorous questioning and skepticism. The idea behind reliability is that any significant results must be more than a one-off finding and be inherently repeatable. Other researchers must be able to perform exactly the same experiment , under the same conditions and generate the same results. This will reinforce the findings and ensure that the wider scientific community will accept the hypothesis. Without this replication of statistically significant results , the experiment and research have not fulfilled all of the requirements of testability.

This prerequisite is essential to a hypothesis establishing itself as an accepted scientific truth. For example, if you are performing a time critical experiment, you will be using some type of stopwatch.

Generally, it is reasonable to assume that the instruments are reliable and will keep true and accurate time. However, diligent scientists take measurements many times, to minimize the chances of malfunction and maintain validity and reliability. At the other extreme, any experiment that uses human judgment is always going to come under question.

Human judgment can vary wildly between observers , and the same individual may rate things differently depending upon time of day and current mood. This means that such experiments are more difficult to repeat and are inherently less reliable.

Reliability is a necessary ingredient for determining the overall validity of a scientific experiment and enhancing the strength of the results.



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