How can psas persuade an audience

This is especially true if the ad is promoting a message in which someone can easily counter-argue the main points. Its audience is irrelevant. When trying to spark a change, using scare tactics can be ineffective and damaging, especially when it comes to younger audiences.

Even worse, the ad could send an unintended message and lead to people participating in the issue you are trying to combat. Companies need to be thoughtful and intentional when creating a PSA that portrays a harsh truth. People can see or hear a PSA once and may not be fully convinced to take action. If the message is reinforced through other channels, viewers are more likely to have confidence in the messaging and follow through with the call to action.

Is It Different? Producing Government Videos. Producing Government Videos Surprisingly, producing a video for the federal government is not [ The more you [ As per your request, all of the second spots are on a single file, all the second spots are on another, and so on.

For your reference, I have also enclosed copies of the scripts for the recorded spots. Thank you for taking the time to explain KPSA's policies and requirements on submitting public service announcements when I spoke with you on Tuesday. If I'm mistaken about this date, please let me know. We feel confident that with KPSA's support we'll have a significant impact on teen pregnancy in our community. Again, thank you very much for your assistance and guidance in getting these important messages on the air.

Make sure you keep your own copies of everything! Media outlets receive a lot of PSA's; misplacing or losing them is common, so be prepared to provide a new copy if necessary. Follow up with a phone call a few days later. Getting a PSA shown on television is highly competitive. It helps to make a personal contact with someone on the station's staff.

Call to find out who is in charge of selecting which PSA's are run. Depending on the size of the market and the structure of the particular station you're dealing with, your best contact person could be the public affairs director, traffic director, program director, promotions manager, or even the station manager. Once you know who your contact should be, call and ask if you can make an appointment to talk about the possibility of airing your PSA.

Be on time, and bring an air-ready copy of the PSA and the script as well as information on your organization or initiative. It might help to bring proof of your group's tax exempt status as well. If your contact is unfamiliar with your group, you may have to spend the first few minutes explaining who you are and what you do.

Explain how the PSA fits into your overall media campaign, the goals of the campaign, and how running it at the times you're asking for will help the campaign be more effective. And of course, be gracious and professional at all times -- any station that runs your PSA is doing you a favor, and if you come off as too pushy or unappreciative it only hurts your chances of getting your PSA on the air. After you've gotten an agreement to run your PSA from a radio or television station, find out the day and time that it will start playing.

Your contact may not be the same person who actually schedules the spots, so if necessary ask him or her who is in charge of scheduling and then contact that person. Listen to or watch the station for the first airing to make sure your PSA is shown and that it is shown correctly. Follow up by sending a thank you note and, if you can, some small token of your gratitude, such as a certificate of appreciation or an invitation to one of your group's events.

Do keep in mind that your spot might not run exactly at the time that your contact says it will. PSA schedules are always subject to change. The best way to judge effectiveness is to request a specific action, and then to monitor the actions taken. For example, if you're requesting listeners to call a number, then you measure the number of calls received before the PSA aired. The same applies if you're asking for postcards. Alternatively, if you were asking for attendance at an event, you could both measure attendance and also ask those attending how they heard about the event, and note the percent mentioning PSA's.

Once it's on the air, see if you can use the PSA to get more extensive media coverage, such as a media story on your work, or being a guest on a panel show, or possibly -- depending on the station and the media market -- being able to do a radio editorial or getting editorial reply time.

This is using the principal of leverage, a very powerful principle in doing community work. Finally, as noted before, pre-testing should help you figure out how effective a PSA may or may not be. Family Health Institute Behavior change through mass communication.

How to Use Public Service Announcements , prepared by aspencsg. Tips for Creating a Public Service Announcement , by preventionlinks. Center for Substance Abuse Prevention You can increase your media coverage. In Technical assistance bulletin. Duncan, C. An advocate's guide to the media. League of Women Voters of the U. Breaking into broadcasting.

Pertschuk, M. Media advocacy: Reframing public debate. Washington, DC: Benton Foundation. Skip to main content. Toggle navigation Navigation. Communications to Promote Interest » Section 7. Chapter 6. Chapter 6 Sections Section 1. Developing a Plan for Communication Section 2. Using Principles of Persuasion Section 3. Preparing Press Releases Section 4. Arranging News and Feature Stories Section 6. Preparing Guest Columns and Editorials Section 7.

Preparing Public Service Announcements Section 8. Arranging a Press Conference Section 9. Using Paid Advertising Section Creating Newsletters Section Creating Posters and Flyers Section Developing Creative Promotions Section Creating Brochures Section Creating a Website Section Using Email Lists Section Using Direct Mail Section Handling Crises in Communication.

The Tool Box needs your help to remain available. Toggle navigation Chapter Sections. Section 1. Learn how to create a PSA to spread the message regarding your organization's mission, vision, or community issues. What is a public service announcement? When should you consider using PSA's? How do you write a PSA?

How do you produce a PSA? How do you get your PSA on the air? How can you tell if your PSA was effective? This is your brain on drugs. Any questions? Since the airtime is donated, your only cost is production. If you keep to a tight budget, you can make PSA's very cheaply.

Most stations will allow you to include a telephone number for more information in your PSA. PSA's tend to be really effective at encouraging the audience to do something -- for example, call a phone number for more information, use condoms, or have your pet spayed or neutered.

PSA's can raise awareness of your issue. Limitations of PSA's Because PSA's depend on donated time, you'll often find you're not able to get them run on all the media outlets you'd like to, or you may find yourself at the mercy of station staff members who may be overworked, arbitrary, or personally opposed to your group's work. PSA's are often run as "filler" in the middle of the night or during other times when only a few people are listening or watching.

They can convey information, create awareness, offer assistance or encourage a change in behavior. Governmental agencies, civic groups, voluntary organizations, and non-profits use radio PSAs to reach a wide and diverse audience, making them an effective marketing tool for your organization. One major advantage of radio PSAs is their relatively low cost to write, produce and distribute in return for the significant media value they deliver. Their ability to reach a targeted audience, and the free airtime radio stations provide for their broadcasts, make PSAs a perfect, low-cost choice for non-profit outreach.

Plus, residents of the communities in which they air benefit from knowing about the many services that local non-profit organizations provide.

Unfortunately, not all organizations are able to run PSAs. For-profit organizations do not meet the standards under federal law to qualify for PSAs. Even if the organization or company has a public service message, a PSA is not the answer for them.

The only types of organizations that are eligible for PSAs are governmental agencies, civic groups, voluntary organizations, and non-profits. For-profit organizations may opt for an Audio News Release ANR if they have information of a public service nature that they want to share. With enough news value or community benefit, local radio stations will consider providing coverage. Another option is to consider using paid media or guaranteed placement to insure your message will be heard.

A good 30 second PSA contains all the key messages and information laid out in a pleasing, yet succinct manner. The challenge is doing it in under 90 words. In healthcare, misinformation can be as deadly as the most serious disease — and spread just as quickly. For years now, myths about childhood immunizations have been spreading on the Internet and social media. The physicians of the Illinois State Medical Society urge parents to know the facts and get your children immunized.

Immunizations are scientifically proven to be safe and effective, and failure to immunize can harm your children and others. Look at the first sentence — a very strong hook. This next 30 second PSA example from the Leukemia Research Foundation announces an upcoming conference, encouraging people to attend:.

The free Treatment Options Conference is presented by the Leukemia Research Foundation and includes breakfast and lunch.